Social Network Ownership: Do You Have Insurance?

I recently had the pleasure of attending Think Tank Live (see previous post) and I learned a lot from the experience. One of the things that stuck with me is the concept of social network ownership and connecting with others online.

It can be a little abstract. Allow me to explain.

As we all know, social media and conversations about the importance of establishing an online presence have exploded over the last decade.  We set up Twitter pages and link to our pretty, new blogs in hopes to brand ourselves and our businesses online. Almost everyone has his or her own Facebook or Twitter handle.

The keyword here is own.

We consider our Twitter and Facebook handles “ours” when in reality they don’t necessarily belong to us at all. Yes, they may be in our name and we may claim ownership of them as they represent a part of ourselves online, but take a step back.

We do not own these spaces. We are simply renting them and personalizing our allotted share of their network.

Our pages and handles are property of the social network we sign up for and can be pulled out from underneath us like a rug at any time.

Taking this into consideration, what would you do if your Twitter account just stopped working?

You couldn’t log on and your account was somehow suspended. Twitter support wasn’t much help and the only solution to your problem is to start over and sign up for new account.

What would you be left with? What about all of those 1,000+ followers? Would they even notice that you had left the Twitterverse?


We strive to create meaningful connections online but how many of us actually go beyond a basic online connection? I encourage you to take your online connections offline (tweetups, networking events).

Not only offline, create deeper connections online as well (LinkedIn, email conversation, guest blogging). Shout out- I recently had the joy of creating a deeper online connection with Philip Nowak and Bryan Brown. You guys rock.

As someone who was forced to ask myself these questions (my Twitter has been acting up), I’m striving to deepen my connections online and take a few offline by attending more tweet ups and networking events in the future.  

Social media insurance, enhance your online connections.

What will you do to insure your online relationships?

 (Speaking of, connect with me further on LinkedIn and Twitter!)

I’m Going to Think Tank Live!

Mary DuQuaine (the founder and an overall awesome lady!) invited me to participate in Think Tank Live Milwaukee as an “official Tweeter” and I could not be more excited. I will be sitting in on various presentations and tweeting important tidbits for those who are following online. How cool is that?!

Check out the conference and register before it is too late!



Topics include:

• Digital Marketing Strategy
• Search Engine Optimization SEO
• SEM/Pay Per Click
• Website Analytics
• Social Media
• Website Design
• Online Reputation Management
• WordPress Blogging (look forward to this!)

If you can’t make it, follow my tweets and check back for a review of my experience/what I learn after the conference.

For those of you who are attending, I look forward to meeting you!

Does Valentine’s Day Need Some PR Help?

Saint Valentine’s Day (commonly shortened to Valentine’s Day) is an annual holiday held on February 14 celebrating love and affection between intimate companions.The holiday is named after one or more early Christian martyrs named Valentine and was established by Pope Gelasius I in AD 496. It is traditionally a day on which lovers express their love for each other by presenting flowers, offering confectionery, and sending greeting cards (known as “valentines“).

Is that what we really envision when February 14th rolls around?

Back in elementary school, everyone looked forward to Valentine’s Day. VDay meant lunch parties with cupcakes, candy, fun and hopefully a Disney Valentine from that cute boy you stare at on the playground.

Flash forward to post-college life. What does Valentine’s Day mean now?

I’d argue that as we get older, our perception about Valentine’s Day changes for the worse.

A chance to partake in a social experiment (which I love!), I have been observing the thoughts of my peers up until today:

Valentine’s Day according to twenty somethings- Cliche cards, debating if or what you should get the person who you may (are we officially together?) or may not be dating a gift. If so, can I even afford getting them anything other than a few pieces of chocolate?  Anti-Valentine’s Day and Screw Cupid barcrawls and Facebook statuses such as “Screw Valentine’s Day, I’m making love to Tequilla.”

What happened to cupcakes and Disney valentines?

There are those twenty somethings that are in relationships and love Valentine’s Day. Don’t get me wrong. However, I feel that there is a large group of young adults that despise Valentine’s Day and don’t have someone to cuddle and celebrate the day with.

Enter the call-to-action. Cupid take note, you need to reach out to this group and communicate to them that Valentine’s Day doesn’t have to be all about having a certain someone. (Many, including Pepsi would recommend a multifaceted social media campaign).

Valentine’s Day should be a holiday to celebrate the love you have towards your friends, family, pets, and yourself.  It doesn’t have to be about relationships and if you’re in or not in one. Along with an excuse to eat my weight in chocolate, that’s how I try to envision February 14th and I think that attitude would cause a little more happiness and a lot less hangovers.

Happy Valentine’s Day!