Social Network Ownership: Do You Have Insurance?

I recently had the pleasure of attending Think Tank Live (see previous post) and I learned a lot from the experience. One of the things that stuck with me is the concept of social network ownership and connecting with others online.

It can be a little abstract. Allow me to explain.

As we all know, social media and conversations about the importance of establishing an online presence have exploded over the last decade.  We set up Twitter pages and link to our pretty, new blogs in hopes to brand ourselves and our businesses online. Almost everyone has his or her own Facebook or Twitter handle.

The keyword here is own.

We consider our Twitter and Facebook handles “ours” when in reality they don’t necessarily belong to us at all. Yes, they may be in our name and we may claim ownership of them as they represent a part of ourselves online, but take a step back.

We do not own these spaces. We are simply renting them and personalizing our allotted share of their network.

Our pages and handles are property of the social network we sign up for and can be pulled out from underneath us like a rug at any time.

Taking this into consideration, what would you do if your Twitter account just stopped working?

You couldn’t log on and your account was somehow suspended. Twitter support wasn’t much help and the only solution to your problem is to start over and sign up for new account.

What would you be left with? What about all of those 1,000+ followers? Would they even notice that you had left the Twitterverse?


We strive to create meaningful connections online but how many of us actually go beyond a basic online connection? I encourage you to take your online connections offline (tweetups, networking events).

Not only offline, create deeper connections online as well (LinkedIn, email conversation, guest blogging). Shout out- I recently had the joy of creating a deeper online connection with Philip Nowak and Bryan Brown. You guys rock.

As someone who was forced to ask myself these questions (my Twitter has been acting up), I’m striving to deepen my connections online and take a few offline by attending more tweet ups and networking events in the future.  

Social media insurance, enhance your online connections.

What will you do to insure your online relationships?

 (Speaking of, connect with me further on LinkedIn and Twitter!)