Does Valentine’s Day Need Some PR Help?

Saint Valentine’s Day (commonly shortened to Valentine’s Day) is an annual holiday held on February 14 celebrating love and affection between intimate companions.The holiday is named after one or more early Christian martyrs named Valentine and was established by Pope Gelasius I in AD 496. It is traditionally a day on which lovers express their love for each other by presenting flowers, offering confectionery, and sending greeting cards (known as “valentines“).

Is that what we really envision when February 14th rolls around?

Back in elementary school, everyone looked forward to Valentine’s Day. VDay meant lunch parties with cupcakes, candy, fun and hopefully a Disney Valentine from that cute boy you stare at on the playground.

Flash forward to post-college life. What does Valentine’s Day mean now?

I’d argue that as we get older, our perception about Valentine’s Day changes for the worse.

A chance to partake in a social experiment (which I love!), I have been observing the thoughts of my peers up until today:

Valentine’s Day according to twenty somethings- Cliche cards, debating if or what you should get the person who you may (are we officially together?) or may not be dating a gift. If so, can I even afford getting them anything other than a few pieces of chocolate?  Anti-Valentine’s Day and Screw Cupid barcrawls and Facebook statuses such as “Screw Valentine’s Day, I’m making love to Tequilla.”

What happened to cupcakes and Disney valentines?

There are those twenty somethings that are in relationships and love Valentine’s Day. Don’t get me wrong. However, I feel that there is a large group of young adults that despise Valentine’s Day and don’t have someone to cuddle and celebrate the day with.

Enter the call-to-action. Cupid take note, you need to reach out to this group and communicate to them that Valentine’s Day doesn’t have to be all about having a certain someone. (Many, including Pepsi would recommend a multifaceted social media campaign).

Valentine’s Day should be a holiday to celebrate the love you have towards your friends, family, pets, and yourself.  It doesn’t have to be about relationships and if you’re in or not in one. Along with an excuse to eat my weight in chocolate, that’s how I try to envision February 14th and I think that attitude would cause a little more happiness and a lot less hangovers.

Happy Valentine’s Day!

3 thoughts on “Does Valentine’s Day Need Some PR Help?

  1. Thanks for the comment Janalee. I would have to agree to an extent. It is a tough time right now, especially for a twentysomething. Have you read my previous post on the quarterlife crisis?

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